15 Easy Tips To Market Your New Salon and To Keep The Customers Flowing

Posted by : Ria Jain
Date : 18 April, 2020

The beauty industry is fast-paced and competitive. Everyone wants to keep up with the trends and excel. However, this can also lead to a lot of pressure to excel, especially if you’re new to it. 

Being a small business owner in this industry is not easy and being new to it definitely does not make it easier. 

We know this and understand that opening a new salon is hard, which is why we believe that salon marketing is one of the biggest investments you can make. It helps put your business on the map and can really help in expanding your client base depending on how creative you can be. And so we bring to you tips and tricks that will ensure you are advertising right. 

Tip #1 Create a Website

One of the first things you want to start with is creating a website. It’s a great way to get people to find you and all your information in one place. Get creative with your website and use website builders such a Wix or Weebly. They have a multitude of templates to choose from and even provide you with SEO features. Your website is your salon’s first impression for a future client. So make sure that it is appealing and has all your information- contact details, social media links, staff list with their portfolios, an appointment scheduling option and some engaging photos and videos. 

Tip #2 Add Yourself to Yelp

 

One of the most essential steps in salon marketing is adding your salon to Yelp. It gives people a chance to find your business and establishes credibility. With Yelp you can add pictures and descriptions to your business profile. Customers can even leave reviews and rate their experience at your salon. A good review goes a long way in convincing more clients to come your way. 

Tip #3 Word of Mouth

Use your connections. Don’t be afraid to spread the word about your new salon and talk to your friends, family, colleagues, and clients. Nothing gets around faster than the word of mouth.

Tip #4 Know Your Neighborhood 

Is it a residential area or is it closer to downtown? Is it near a school or college campus or closer to an office? Before you get down to salon marketing you need to know your area of reach. Understanding your customers is extremely important and helps you streamline your outreach strategies. 

Tip #5 Instagram + Twitter + Facebook 

Social media has become the holy grail of online advertising these days.Create a social media account for your salon and use as many platforms as possible- Instagram, Twitter, Facebook, Pinterest, etc. Beauty is one of the biggest industries on social media now a days and you should leverage this opportunity to advertise your work as much as you can and gain followers. 

  • Make an Instagram business account and a Facebook business account and then link the two. 
  • Post pictures of your clients from before and the work you’ve previously done.
  • Advertise your staff by featuring them in your feed. 
  • Record the progress of your salon on all your accounts. This could include the day you opened your salon to whenever you hire a new member of the staff or reached a milestone. 
  • Research community hashtags and use them for all your posts. Hashtags are an efficient and easy way for people to find your content. Your hashtags can be area-specific or based on the content of your posts.
  • A good way to stay updated with hashtags and the ins and out of the beauty community on Instagram can be to check out the ‘beauty’ section of the explore page on your account. 
  • One of Instagram’s newest features called IGTV can be a great way to produce video content for your account. You can make videos of your work or customer reviews and post them.
  • Interact with your followers and online community through Instagram Stories. They’re a great way to convey your message without having to create a complete post. However, stories disappear after 24 hours. So, remember to save your important content as highlights and create a compelling narrative for your brand with them. 

Tip #6 Launch Party

What better way to flaunt your new salon than to have a party dedicated to just that? Bring in friends, family, old clients, and people from your professional network to start a buzz about your new business. Nothing gets around more than word of mouth and you should definitely leverage your network of people.

Tip #7 Set Up a Google My Business (GMB) Page

GMB is one of the most important profiles a business needs these days. It not only gives you a business listing but also connects your page across Google Search and Google Maps. According to the GMB web page, there are “over 600 million searches for hair and beauty salons per month”. So do not forget to create your business profile, because such a listing is one of the most important steps of salon advertising. You can optimize your GMB profile in several ways:

  • Set up your profile with all of your business’s essential information. The more complete your profile, the more your salon will turn up in searches.
  • Verify your location on Google maps and verify your business with Google.
  • A great feature that can supplement your salon’s profile is to post videos and photos on your account page. These can be examples of your work, videos, salon interior, etc. 
  • Engage in Q&As and respond to reviews. This draws new customers and even leads to customer retention. 
  • Another amazing feature that you should take advantage of is advertising. You can post advertisements for events, discounts, etc on your profile too. This will ensure that customers know of your promotional events when they look up your salon.

Tip #8 Referrals and Promotions

Give referral discounts to your clients for their friends. And run promotional discounts for your clients on their birthdays. This will make people feel cared for and will not only lead your clientele to stick with you but also bring in more customers.

Tip #9 Distribute Coupons

This might seem old school but it has its advantages. You can distribute coupons and flyers in nearby residential areas, schools/campuses, or even other businesses around your salon. It’s important to bring in clients from all over but it’s also necessary to tap into the base you can near you. 

Tip #10 Anniversaries

Once you’re into the salon business for a while, do not forget to celebrate your milestones and reward yourself. It can be tough to start a new business. Celebrate your 6 months or 1 year anniversary and use this as a chance to advertise and promote your salon.

Tip #11 Email Marketing

Another tried and tested formula for salon marketing is emailing. Create a compelling email campaign and send out emails to people. If you can, get the email address of all your clients and send them emails on a regular basis to ensure they remember to come back to you again and again. 

Tip #12 Reach Out To a Famous Hairstylist/Influencer

This can seem daunting but can be extremely rewarding. Reach out to an influencer or hairstylist through LinkedIn or social media and ask them to come to your salon for a visit/tutorial. This has the potential of not only being a great learning opportunity for your staff, but also a chance for you to feature an influencer on your social media feed and vice versa. This can be a great advertising boost for your salon. A good social media page on your behalf could really help you achieve this.

Tip #13 Get a Salon Marketing Software

Salon management softwares have a multitude of benefits. However, it is really important to get one that is equipped with a marketing integration.

ChakraEdge is a salon marketing software which can handle all of your needs like marketing, appointments, inventory and more! Get a free demo today!

Tip #14 Blog

Start a blog on your salon website for greater Search Engine Optimisation or SEO. This could be a very simple blog about hair care, trends, beauty products, etc but can help improve traffic to your website. And you never know if blogging might turn into something you’re even interested in as it grows. 

Tip #15 Paid Advertising

Even though this article pertains to mostly free or cheap ways to advertise your salon, a great salon marketing idea is to use paid advertising on platforms such as Facebook and Instagram. You will obviously have to take your finances into account and it really varies between different businesses, but paid advertising such as Facebook for business, Google Ads, etc is a useful tool to look into.

Conclusion

Advertising your new salon can be a daunting task and can seem overwhelming and expensive. However, following the marketing ideas above will ensure that your salon stands out and reaches maximum people without costing you too much. Just remember to advertise your staff’s full potential and the uniqueness of your salon. Stay positive and good luck!

Let us know how these tips helped you in the comments below and don’t forget to check out our blog here.