The beauty industry is fast-paced and competitive. Everyone wants to keep up with the trends and excel. However, this can also lead to a lot of pressure to excel, especially if you’re new to it.
Being a small business owner in this industry is not easy and being new to it definitely does not make it easier.
We know this and understand that opening a new salon is hard, which is why we believe that salon marketing is one of the biggest investments you can make. It helps put your business on the map and can really help in expanding your client base depending on how creative you can be. And so we bring to you tips and tricks that will ensure you are advertising right.
One of the first things you want to start with is creating a website. It’s a great way to get people to find you and all your information in one place. Get creative with your website and use website builders such a Wix or Weebly. They have a multitude of templates to choose from and even provide you with SEO features. Your website is your salon’s first impression for a future client. So make sure that it is appealing and has all your information- contact details, social media links, staff list with their portfolios, an appointment scheduling option and some engaging photos and videos.
One of the most essential steps in salon marketing is adding your salon to Yelp. It gives people a chance to find your business and establishes credibility. With Yelp you can add pictures and descriptions to your business profile. Customers can even leave reviews and rate their experience at your salon. A good review goes a long way in convincing more clients to come your way.
Use your connections. Don’t be afraid to spread the word about your new salon and talk to your friends, family, colleagues, and clients. Nothing gets around faster than the word of mouth.
Is it a residential area or is it closer to downtown? Is it near a school or college campus or closer to an office? Before you get down to salon marketing you need to know your area of reach. Understanding your customers is extremely important and helps you streamline your outreach strategies.
Social media has become the holy grail of online advertising these days.Create a social media account for your salon and use as many platforms as possible- Instagram, Twitter, Facebook, Pinterest, etc. Beauty is one of the biggest industries on social media now a days and you should leverage this opportunity to advertise your work as much as you can and gain followers.
What better way to flaunt your new salon than to have a party dedicated to just that? Bring in friends, family, old clients, and people from your professional network to start a buzz about your new business. Nothing gets around more than word of mouth and you should definitely leverage your network of people.
GMB is one of the most important profiles a business needs these days. It not only gives you a business listing but also connects your page across Google Search and Google Maps. According to the GMB web page, there are “over 600 million searches for hair and beauty salons per month”. So do not forget to create your business profile, because such a listing is one of the most important steps of salon advertising. You can optimize your GMB profile in several ways:
Give referral discounts to your clients for their friends. And run promotional discounts for your clients on their birthdays. This will make people feel cared for and will not only lead your clientele to stick with you but also bring in more customers.
This might seem old school but it has its advantages. You can distribute coupons and flyers in nearby residential areas, schools/campuses, or even other businesses around your salon. It’s important to bring in clients from all over but it’s also necessary to tap into the base you can near you.
Once you’re into the salon business for a while, do not forget to celebrate your milestones and reward yourself. It can be tough to start a new business. Celebrate your 6 months or 1 year anniversary and use this as a chance to advertise and promote your salon.
Another tried and tested formula for salon marketing is emailing. Create a compelling email campaign and send out emails to people. If you can, get the email address of all your clients and send them emails on a regular basis to ensure they remember to come back to you again and again.
This can seem daunting but can be extremely rewarding. Reach out to an influencer or hairstylist through LinkedIn or social media and ask them to come to your salon for a visit/tutorial. This has the potential of not only being a great learning opportunity for your staff, but also a chance for you to feature an influencer on your social media feed and vice versa. This can be a great advertising boost for your salon. A good social media page on your behalf could really help you achieve this.
Salon management softwares have a multitude of benefits. However, it is really important to get one that is equipped with a marketing integration.
ChakraEdge is a salon marketing software which can handle all of your needs like marketing, appointments, inventory and more! Get a free demo today!
Start a blog on your salon website for greater Search Engine Optimisation or SEO. This could be a very simple blog about hair care, trends, beauty products, etc but can help improve traffic to your website. And you never know if blogging might turn into something you’re even interested in as it grows.
Even though this article pertains to mostly free or cheap ways to advertise your salon, a great salon marketing idea is to use paid advertising on platforms such as Facebook and Instagram. You will obviously have to take your finances into account and it really varies between different businesses, but paid advertising such as Facebook for business, Google Ads, etc is a useful tool to look into.
Advertising your new salon can be a daunting task and can seem overwhelming and expensive. However, following the marketing ideas above will ensure that your salon stands out and reaches maximum people without costing you too much. Just remember to advertise your staff’s full potential and the uniqueness of your salon. Stay positive and good luck!